The practices of different Central European and indeed Western European
nations have shown that the concept of vernacular or folk art was
hard to define in a simple tale since in the 19th century there were various
political objects and ideals of national revivals (Rogelj Škafar 2011: 49).
Political leaders recognised certain elements of rural or peasant culture
that later on became national symbols. Very much responsible for the
design and implementation of the concept of national/vernacular culture
were museums, art schools, various associations and journals that
covered all cultural contents. This gave rise to a long-lasting process of
the collection of the component parts of rural or peasant culture, with
a process in which it was aestheticised and became an aesthetic quality
(Köestiln, 1999). A rural culture presented in this way became idealised
and simplified and cut off from its real social context of a living quotidian.
In many European states the process of modernisation and the development
of the urban middle class in the 19th century prompted the discovery
of national/vernacular culture. “The middle class discovered peasant
culture and then came the process by which rural culture was infiltrated
into the urban, and some segments of peasant culture once again became
elements of elite culture” (Rogelj Škafar 2011: 50).
Vernacular culture became
an important element in the shaping of the national identity. The
process of the nationalisation of peasant culture started in the middle of
the 19th century, with the collection and aestheticisation of this culture,
and at the end of the 19th century the nationalisation of these aestheticised
elements got under way.
A confirmation of this process can be seen
in the national and international and world exhibitions. The exhibitions
were meant to show the economic progress of each nation who showed
their historical roots and the diversities of the national culture. Displayed
for this purpose were vernacular attire and various kinds of fabric, richly
decorated and ornamented, as well as peasant furniture or other objects
that represented national or folk art.
Chair - drawings of August Posilović, 1904. taken by Nina Koydl, EMZ 49975/2
The endeavours of the Croatian intelligentsia to collect and exhibit objects of the fine crafts and furnishing as examples of artistically designed ethnographic material appeared as far back as the Illyrian Revival period and at the Husbandry Exhibition in 1853, in Budapest in 1896 as well as Secession interiors in 1902 at a carpentry exhibition, and had a marked patriotic and nationalist role (Brdar Mustapić, 2020).
Coffee table, 19th ct., EMZ 62207
Coffee table, 19th ct., EMZ 62207
The national style in the making of furniture
was shown in two ways: decoration with ink and coloured drawing by
pokerwork with ornamentation like colourful gourds, which was a favourite
inspiration of the decoration of items of the fine crafts, from coffee
tables to wardrobes, and carved motifs, often making use of oak, a high
quality domestic raw material used in the making of traditional furniture
(Brdar Mustapić, 2020).
Vanja Brdar Mustapić, from the research, says
that it was recommended to use decorative motifs from the collection of
Srećko Lay Ornaments of the Yugoslav Fine Crafts and that some of these
ornaments were employed in the middle class urban room that was
made in the national style by Antun Kontak after drawings of August
Posilović, which is actually the standard style of the German neo-Renaissance,
only it is decorated with motifs of variegated gourds. (Brdar
Mustapić, 2020). The urban sitting room was shown at the Millennium
Exhibition in Budapest, at the Zagreb Jubilee Husbandry and Forestry
exhibition in 1891 as part of the exhibition space of the court purveyor
Daniel Hermann with the products of his cotton mill and with vernacular
textile and other handicrafts (Brdar Mustapić, 2020). Between the
two wars vernacular art, i.e., motifs from folk handicrafts, had an important
role in the design of objects of the fine crafts and applied arts.
The idea behind taking over and interpreting vernacular motifs was to
create a new style that would nevertheless be adjusted to the taste of
the city public. This bourgeois interest left a trace in traditional wood
carving, mostly in the making of churches while the relatively low chair
called the katriga became increasingly adapted to a high table. Shown at
the Paris Exposition of 1925 were, among other things, easy chairs inspired
by vernacular forms and wood carving. Branka Vojnović Traživuk
explains this from a photograph of 1933 in which three chairs are shown,
part of a dining set made according to vernacular forms and motifs.
They were produced by the carpentry section of the Vocational (Apprentice)
School in Split (Vojnović Traživuk 2008: 7). On the other hand
this fostered the development of a modern woodworking
trade that drew on traditional prototypes, which was
an indirect indicator of these cultural trends. “Most
often they used the term folk art for a concept that
was not precisely defined, and sometimes it was used
at the same time for primary rural handicraft as well as
for organised traditional handicraft, and sometimes for the new
tradesman’s products meant for the city. The understanding of folk art as
original visual expression enabled its economic potential to be spotted”
(Vojnović-Traživuk 2016: 145).
Bed in house, Mirko Novosel Jarnija, Dugo Selo, taken by: Stjepan Dokuša 10.6.1935., EMZ N 3365